welcome to snapdragon event design

One-of-a-Kind - Distinctive - Unforgettable

WHAT WE DO

At Snapdragon, we don’t just design events—we design unforgettable experiences.

From baby showers and birthdays to intimate weddings and corporate gatherings, we meticulously design every aspect, from the invitations to parting gifts, to guarantee a cohesive experience. We will establish a theme that echoes throughout your event, creating a harmonious atmosphere.

Tailored just for you.

Every detail is customized and crafted to your vision. We work closely with you to create a one-of-a-kind event that reflects your unique personality and style. From breathtaking décor to showstopping tablescapes, our one-of-a-kind designs will wow your guests and make your celebration one you will never forget. We take care of every detail from start to finish so you can focus on celebrating life’s milestones.

Private Events

Private events are our specialty. Dinner parties, showers, holiday celebrations, birthdays, graduations, retirements, engagements, product launches, corporate gatherings, and more. Business or Pleasure. Babies to Boomers. Snapdragon does it all, so you don’t have to.

Intimate Weddings

Whether it’s a secluded forest ceremony, a charming garden reception, or a cozy beach elopement, intimate celebrations deserve grand memories. We help you dream big for smaller weddings under 120 guests. Our personalized approach ensures that every detail of your dream day is curated with heart and soul to make your guests feel part of something as unique as your love story.

Contact us today to start making unforgetable memories.

about me

Dawn Hoelz

My name is Dawn Hoelz. I’m a event designer located in Severna Park, MD. After years in research administration, I decided to follow my passion and created Snapdragon Event Design. Seeing the joy on a client’s face when they first walk into the event of their dreams is what gives me joy in my work. My goal is to bring your event vision to life and take care of the details so you can be fully present and stress free on your special day. My design philosophy is based on developing a theme that reflects my client’s unique style and personality and extending that theme throughout all aspects of an event - from the invitations and place settings to the flowers and thank you gifts. A theme could be a signature color, a character, or even a particular style or ambiance. From the moment a guest receives an invitation, I aim to establish a consistent tone and feeling for the event experience. My expertise lies in curating every detail and avoiding cookie - cutter options in favor of custom creations. Whether that involves crafting custom flower planters or hand-painting place cards, I am dedicated to making it happen. No idea or event is too small. Please contact me, and let's discuss how I can help you create a one-of-a-kind event that you and your guests will never forget.

-Dawn

Event Designer

Testimonials

"Dawn brought our event to life with cute and creative decor ideas! She created a vision board, coordinated closely on budget, executed her plans flawlessly and independently. She came early/stayed late to install and tear everything down, and on top of that, she also connected us with some amazing vendors to manage other aspects of the event. We would have been lost without her help, and recommend her for all of your event planning needs. "

-Kristen McGovern, 2024 Round Bay Carnival Chair
We were so fortunate to have Dawn oversee the decorations for our Bull & Oyster Roast! From the very start, she embraced our vision, executing every detail flawlessly and staying within budget. Dawn’s creative touch brought the beauty of our local surroundings indoors through natural decor, creating a warm and inviting ambiance that earned glowing feedback from our guests. She worked seamlessly with our volunteer team to finalize the setup. When a logistical challenge arose, Dawn quickly pivoted with an even better solution, demonstrating both quick thinking and professionalism. Her efforts truly made the evening memorable!

-Catherine Lawson, Director of Alumni Relations, Director of Events, The Gunston School
"I am so grateful to Dawn for chairing our Round Bay Holiday Party for our community last year. Dawn's attention to detail and creative ideas helped make our event a huge success. Her thoughtful planning and "grace under pressure" ensured that every aspect of the party was enjoyable. Dawn's leadership fostered an inclusive atmosphere that brought our community together, making it a memorable celebration for everyone involved. Thank you, Dawn!"

-Suzanne Edwards, 2023 Round Bay Community Association Board of Directors Social Chair
When your 6 year old asks for a halloween themed birthday in early september, what do you do? Call Dawn! Her vision and decorations exceeded our wildest expectations and delivered a party that we all still talk about. We wil only use Dawn for all parties going forward!

-Matt Grieger, 2023
Dawn did an amazing job on the St. Martin’s Episcopal School 8th grade graduation event. She took a very bland, white space and transformed it into a storybook scene. She worked miracles with our small budget, making it look like a much more elaborate event. Her work delighted our graduates and their families, creating the perfect backdrop for photos and lifetime memories.

- Christine Hickey, 2023 St. Martin’s in-the-field Episcopal School Director of Marketing and Development
I worked with Dawn on the St. Martin's Episcopal School annual gala fundraising event held at Chartwell Golf & Country Club and she was amazing! She perfectly captured the ambience we wanted to create for our Enchanted Garden theme, from her stunning centerpieces, to the gorgeous floral picture wall, finished with exquisite lighting touches - it was like an enchanted fairy had brought the beauty of the outdoors into our event! At every step, I felt like Dawn was planning her own personal event given the care she gave to every touch. Highly recommend her!

Janet Moser, 2024 St. Martin’s in-the-field Episcopal School Director of Finance and Operations
Dawn imagined, designed, and then executed the most perfect decor for our recent community Bull & Oyster Roast. Her floral centerpieces both real and those fashioned out of oyster shells were so creative! She also managed all our communication and marketing materials which set just the right tone. She delivered on time and under budget. We will be using Snapdragon Event Design for party planning again!

Alyson Figlioli, 2025, Round Bay Community Bull & Oyster Roast planning chair